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Consumers tire of tried-and-true formula.
March 22, 2016
By: TOM BRANNA
Editor
The fine fragrance market's reliance on tried and tested formulas for sales and marketing is having a detrimental effect on the sector's success, according to a new report from Imogen Matthews Associates. The report found that despite a hectic launch schedule, greater focus on promotions and double-digit growth in online sales, the industry failed to ignite consumer appetites. “Recording a year-on-year increase of just 1.5%, the fine fragrance market's performance coul...
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